
Sustainability
Restraint is our first sustainability policy.
Sourcing
We buy to order rather than to volume, favouring growers with fair labour practices and, wherever the season allows, shorter routes to Dubai.
Seasonality
Our collection changes because the year changes. Nothing is forced or flown in simply to keep a photograph consistent.
Materials
No floral foam. Recyclable paper wraps, reusable vessels, natural twine and silk ribbons intended to be kept.
Waste
Off-cuts are composted and unsold stems are dried for our preserved collection or donated locally.